Polish Your Website Like a Pro
The internet is a vast and diverse place, with new niches and subgenres popping up every day. This makes it hard to stay on top of it all! If you're looking for inspiration on the kind of website theme to suit your needs, then read on.
In this blog post, we'll go over some strategies to help make your site shine so bright that people can't resist clicking through to see the goods you're offering.
1. Add A Video Or Slideshow To Your Website
If you can create videos, then why not do so? Videos are inexpensive and a very effective way to showcase your company and the products you offer. Together with using images, they help paint an even more vivid picture of your business. Adding either one or both will make sure that you're creating content and providing something visually stimulating for visitors.
You can also add a video to your website using YouTube as a platform for sharing them. You may also host them on your site with an embedded player that will appear right on the page of content where it's needed.
Adding images is simple, too—many reputable photo-sharing sites are free and easy to use. Images are one of the most popular types of content online, so if you're unsure what to share on your website other than text, images are a great option.
2. Create An Interactive Map Of The Area Around Your Business
It's essential to provide a map of the local area to make sure that your site is easily located by your target audience
To do this, you may
- Create an interactive map of the area around your business. This can be done using Google Maps and selecting “Create Map” in the upper left corner before adding markers to show nearby points of interest. You will also need to create a custom URL for people to access your map (website link).
- You may also want to add a link pointing back to your map in the “About” section of your profile.
The interactive map is not only an excellent marketing tool, but it also allows you to show people what's around you and where they can go while they're there. Not only will this make them more likely to visit your store, but it can also highlight your points of interest.
3. Use Social Media To Promote Your Products And Services
You may also use social media for advertising your website. This strategy is sometimes called social media integration and can be a great way to get your website in front of the people who could most use it.
4. Get Professional Photos Taken For Your Website And Other Marketing Materials
Nothing makes a website look instantly more professional than high-quality photos. Even if you think you'll never need them, it's worth hiring someone to take some just in case.
5. Update Content Regularly
Content matters to keep people coming back to your website. Thus, a content strategy is crucial if you are trying to draw traffic from search engines like Google. You'll want it to include regular updates on new products, sales, and strategies for how to make the most of what you offer.
You can start this as simple as adding a blog to your website or content to your social media pages.
6. Offer Discounts Or Incentives For People Who Sign Up For Email Notifications
Last on our list of high shine tactics is to make sure you're offering incentives for people who want more information from you. A great way to do this is by discounting or giving away free samples in exchange for an email address.
Conclusion
The web is a competitive market. You've got to do what you can to stay on top of your game to survive and thrive online. These strategies are simple, but they work! If you follow these steps today, the benefits will be clear tomorrow. What other digital marketing strategies have helped you with your website?
