Winning Customers Through Web Pages
A conversion page is a page that is processed after an action. This is likely to be called a confirmation page. For example, when purchasing online, this pertains to confirm purchases or confirmation of money to be given. In economics, conversion rates are increased if higher than the usual conversion is performed. Studies have shown that a reasonable conversion rate is above 10%. Conversion rates are calculated simply by gathering all the number of conversions divided by the total engagements or the interactions of the page.
Tips For Better Page Conversions
Here are the tips for better page conversions that will significantly increase a conversion rate.
1. Provide Logos, Reviews, And Testimonies
Logos, reviews, and testimonies attract users to engages in a page. Excellent service offered by the page also dramatically affects the number of interactions on a page. Creating logos also helps a page to be known and remembered. Testimonies and reviews become the basis of other users if the product or service is good.
2. Optimize A Lead Capture Form
Studies have shown that majority of the population lower conversion rates because of the unnecessary information asked. This means that the more questions asked, the less the likelihood of conversion rates to happen. Collect only vital questions and add additional questions only if necessary.
3. Make Initial Steps Easy
The majority of the studies show that easy steps make the user more interactive on a landing page. It is also best to provide details for what they can get when they press buttons. For example, the button sign-up is less attractive for the users; they like seeing how they can benefit from the program.
4. Provide A Chat Tool
A chat tool can be in the form of pop-ups. The creator can use this to assist the user and help on navigating the page for easier access. These are usually placed on the lower right quadrant of the screen. Usually, this is ignored, but users find it helpful when they can’t find the tools they are looking for. Also, a person is not always available to provide immediate help to users, so a chat tool may be created based on frequently asked questions that may be readily available to the users.
5. Add Graphics
Using graphics makes it easier to understand and can be adequately explained. Graphics attract users and make it more convenient to listen to short videos rather than reading them. These graphics proved a higher increase in conversion rates for different businesses. Users have the different attention span. It is best to create short videos or photos that will explain the company directly. Remember that a landing page only needs concise words.
6. Strengthen The CTA Copy
Usual words for CTA aren’t attractive to the users. Make it appealing and make it stand out among other pages. Instead, using “Sign-up for promos” appealing CTA like “Discounts please!” pushes the users more to engage. Different words are to be used only n headlines or CTA copy. Simple words are best for instructions.
Takeaway
Having a high conversion rate shows the success of the page. This is a vital sign for the business to earn. There are other tips for a better conversion page, but the best advice is to be creative and know your audience. You can produce a conversion page that is beneficial for the users.
