Facebook Marketing Explained
If you are not totally new to the world of online marketing, you have had to hear about Facebook Ads, Facebook's online advertising platform that has become one of the pillars of today's online marketing that everyone is using.
The secret of its success has been that in recent years Facebook Ads has become a tremendously efficient platform, that is, a platform with which you can achieve a very high return on investment ( ROI ) when compared to the other options especially when incorporating special landing pages for Facebook traffic.
There are shocking statistics, such as this eMarketer statistic according to which 96% of social media marketing professionals consider Facebook Ads to be the most effective advertising platform in this medium.
There are also testimonials and success stories; everything you want. You can find an extensive compilation on the Facebook page itself. Facebook Ads is a robust paid ad system that offers many formats and targeting possibilities for companies to advertise within the social network.
How The Ads Function
Have you seen those posts that appear on your timeline with a “sponsored” caption? They are content promoted within the platform and was powered by a business or service page. The Facebook ad platform offers different formats and business objectives for the advertiser, from “Like” on the page, generation of Leads to confirmation of presence at events.
Facebook Ads appear on the pages and apps of the social network itself and targeting is done through audience segmentation, which can be incredibly sophisticated and accurate if you want. That is, first you try to define in the best possible way the characteristics of the profile of people to whom the ad is directed and then you show it to them.
The ad is the graphic element itself that is displayed to the user, that is, the box with the title of the ad, the banner-like image or a video, the description text and a link. Each ad set can have multiple ads with different formats and measurements and with different combinations of images, text, links, and calls to action.
In ads, you can also set up a follow – up to the pixel and events Facebook Ads. I'm not going to go into the details, which are many but stick with the idea that you can measure results 100% because it allows you to integrate Facebook Ads with other websites.
That is, it allows you to do things such as, for example, detect that the user who clicked on an ad, then went to a funnel for selling your blog and, in the end, ended up buying the product that is offered at the end of the funnel.
Why use Facebook Ads? 3 Practical Examples
If you have not yet worked with online advertising platforms, you may still find it difficult to see how to apply all this in practice.
Therefore, we are going to review some typical application examples and also the different strategies behind them, something very important, because if the strategy is not the right one, you will not get results.
Sale of Products and Services
This is the most typical example. You will be tired of seeing ads for products and services in your Facebook feed. Here the strategy is usually as simple as taking the user directly to a landing page that presents the product or service.
In this case, the profitability of your campaigns will be determined by the conversion into sales. That is, with X money invested in ads, how much money are you generating from profit on your sales?
Leads Uptake
In an advertisement to attract leads (prospects, that is, potential customers), we will also take the user to a landing page, but here the immediate objective is not the sale, but to capture their contact, that is, obtain their email.
The way to do it is similar to what you see on other websites such as blogs, for example, where free hooks such as eBooks and the like are offered, which require registration with an email to access them.
From there it is up to you to decide what to do with them: whether to simply take them to your mailing list, to a sales funnel, capture leads for a webinar or anything else you can think of.
Traffic Generation and SEO
Facebook Ads allow you to get really low prices per click. The exact amounts cannot be generalized, it depends a lot on each case, but you will find testimonials from people who get prices per click (that is, visits) of only 2 – 5 cents.
With those prices, generating paid traffic to your website can make a lot of sense not only to capture leads but also to simply generate visits to certain pages so that they are shared on social networks, receive social proof signals such as comments, etc.
In addition, this will also have positive effects for SEO, because more visits mean that the links will also come much faster and Google will perceive that page as a site with more movement, which is also positive for SEO.
As you have seen, Facebook Ads is a tremendously efficient tool, both for start-up businesses and for those that have been running for a while and are looking to improve their performance.
Now, to reach really high levels of performance and investment returns, you need to learn Facebook Ads thoroughly, especially everything related to audience segmentation.
Keep in mind that “everyone” is on Facebook, it is a platform that currently has more than 2 billion users and offers you tools to target with incredible precision the type of people that are most interested in your business.
What are you waiting for?
