Content Audit: Keep Your Contents Useful To Your Audience
Contents are one of the essential parts of a website. They help search engines understand what your business is all about, and they help convince people who land on your pages that your website is worth their time. That's why creating low-quality content is a mistake that you should avoid.
So, how do you know if your content is effectively communicating its purpose?
Content Audit
Most of us have heard the term, but what does it mean, and why do it? You probably know that auditors look over sites to make sure they are following all the guidelines for search engine optimization. Well, a content audit is like an SEO auditor for your site. It makes sure that you have the right content to meet the proper needs of your site visitors. You can also audit pay-per-click ads and other types of marketing campaigns to ensure you get what is expected from them.
Content Analysis Platform Tools
There are a few platforms that can help you analyze your content.
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Google Analytics
Data on how your site is used, including some insight into what content people are viewing. Here you can see which pages get the most visits and where people “bounce” away after viewing only a single page.
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Google Keyword Planner
This will give you insight into how people search for content related to your business and website. You can use this information to improve your internal linking structure so that search engines can more easily “connect the dots” when it comes time to deliver your site content in response to searches.
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Google Trends
This will give you insight into which content people are looking for and how your site is performing against competitors.
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Survey Tools
You can use a survey tool to help you determine what kinds of information people are looking for and how interested they would be in seeing different types of content on your site.
Keyword Rank Tracker – This will show you which keywords are currently bringing visitors to specific pages on your site, including the number of visitors and the page where they first entered your site.
How To Do A Content Audit?
An audit starts with figuring out what your current situation is, looking at everything about your website content, and determine its current state. This includes:
- What type of content do you have in each section
- The quality of the content
- What pages need more attention, such as whether they are thin or weak
- How good your internal linking structure is
To figure all this out and a lot more information, run an audit of all your current web pages.
After running the audit, you will have a good idea of what your site looks like now, and you'll know where to focus your attention in updating content. You can then update weak or thin pages with better information and use tags to help search engines find your pages.
You may re-evaluate your internal linking structure to ensure that it is like a spider web – thick and strong everywhere. The process of auditing will give you the insight you need to make any changes necessary for success.
