Don't Make These Mistakes When Doing Your Website Migration
Website migration is not an easy task. It is very complex and requires a professional approach. So, if you are planning to develop your own or hire a team for the migration of your existing website, there are certain common mistakes that you must avoid at all costs. These mistakes might cost you time and money that could have been used in other productive ways.
Here are eleven common mistakes that you should avoid while doing website migration.
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Not Taking Note Of SEO Optimization
If your old website's traffic is coming from organic search, you must update your new website with relevant keywords and anchor text to preserve this traffic channel. Otherwise, Google may think that you are not the website owner, and your traffic from search engines may reduce substantially.
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Not Moving All Your Content
If you have a lot of content on your old site, before migrating to a new one, make sure you move all the data to a place where it can be easily accessed later on. The new site may not support all of the formatting methods used by your old one. The same goes for images, videos, and other media files. Make sure you copy them to a separate location before migration.
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Using Automated Software For Migration
If you are planning to automate the website migration process, then there is a high chance that all your data will be deleted permanently. An automated migration tool can delete all of your important information without even alerting you. Before migrating, always review the data and ensure that no sensitive data is lost in the process.
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Not Installing Plugins And Themes
Ensure that you install any required plugin and theme on your new website once it is fully functional. This will make it easier for you to access and update your site.
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Not Creating The Structure Of The Database
It would be best if you kept note of the hierarchy of your database so that you can quickly recover it in case of a problem. If you do not have such a structure, then it will be difficult for you later on.
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Not Keeping Backups
There are chances that your website may get damaged during the migration phase, and restoration from backup will help you to save time and effort.
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Not Testing Content On The New Platform
Before launching the website, make sure you have thoroughly checked all the contents to avoid future issues.
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Not Optimizing The Site's Performance
Your new website must be at par with your old one in terms of speed and loading time. If it is not performing well, then you may lose a lot of traffic and business prospects.
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Choosing The Wrong CMS For Migration
Before deciding on which CMS to use for migration, make sure that it perfectly fits your requirements. Using a new CMS for migrating your content may cause you to lose a lot of information, so you need to ensure that you select the right one.
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Picking An Outdated Version Of CMS
If you are migrating to a new CMS, then make sure that you choose the most up-to-date one as your old system may not be compatible with the updated one. The issues related to incompatibility might harm your business and traffic numbers.
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Not Checking The Search Engine Visibility
After migrating, if you find that your website no longer ranks well in Google, it is likely due to a glitch. You must know how to fix it as soon as possible.
Avoid These Mistakes And Prevent Damage To Your Website
This list of mistakes would help you save time and effort while doing a website migration. Do not let the errors creep in, or else they might cause a lot of damage to your business.
