Mistakes To Avoid So You Don't Ruin Your Business Logo
Logo designing is complex and one of the essential steps in branding. If you design logos for a living, it means that you have to make sure every logo you design is unique and stands out in the crowd. To get things right, here are some simple mistakes to avoid while creating logos.
While there are many ways of creating a logo, here are some things that you should avoid.
Don't Design With The Name Already Part Of It.
Your name is your biggest contribution to a brand, and it should have nothing to do with the logo design itself. It might be tempting to go ahead and create something similar, but it may lead to trouble later during trademarking.
Don't Use Trendy Fonts
While it may seem like a good idea to use the most trendy fonts on your logo, it's wise to avoid them. After a few years, you have to make sure that your logo works in any media and doesn't lose its charm. It is better to go for classic fonts that are easy to read.
Don't Make It Too Complex
Simplicity is the key when it comes to logos. They are not meant to impress, but they're supposed to create an impact on their own. Embedding too many symbols and elements in a logo design can confuse customers about your brand as well. It's better to keep things simple and elegant.
Don't Doubt Typography
While typography may seem like a simple thing to use in logos, it is also one of the most important aspects of logo design. It's just not about being able to differentiate between serif and sans-serif typefaces, but you should know which best represents your brand.
Don't Use Too Many Fonts at Once
This is a common mistake people often make. While there are occasions when using two fonts looks good, avoid the temptation to use too many fonts in your logo. It may look like you're trying to do too much with it, and you might end up confusing customers instead of attracting them.
Don't Include Something Just Because It's Popular
We live in a generation where people follow anything just because everyone else is doing it. While things work, you should never go with popular trends to get business. It may only make your logo look dated and out of place.
Don't Use Bad Imagery
Imagery plays an essential role in logos, and you should be careful while choosing what to represent your brand. It has to have some symbolism attached, and also, it shouldn't go against any laws or moral principles. If you are insecure about doing this, look at many existing logos out there that offer good examples.
Don't Use Clip-Art
Because of the availability and is easy to use, people often go for clip arts when designing logos. They're not wrong per se, but they can make your brand look cheap and unprofessional if you don't choose the right ones. It's better to design everything from scratch instead of relying too much on pre-designed elements.
Don't Go Overboard With The 3D Effect
You might be tempted to use many 3D effects in your logo, but it is better to avoid them because they make your brand look dated and cheap. If you feel like using those effects, make sure to keep them subtle. While there are many other common mistakes that people make, make sure to avoid them before you begin creating your logo design.
Logo design is not all about just creating something unique. But it would be best if you also were careful with every decision you make. While these mistakes might seem small, they could have a significant impact on your brand image.
