Why Is It Important To Monitor Your Ranking?
If you're a small business owner, there's no doubt that you have a lot going on. Running a business doesn't leave much time to worry about the latest happenings in SEO and social media marketing. But with so many people using these platforms as their main source of information, it's important to stay up-to-date with what is happening – especially if your business relies heavily on digital marketing channels. If you want to be successful in this day and age of technology, then monitoring your rankings is imperative for any company that wants to grow and succeed.
Here are five reasons why every small business should monitor their rankings.
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To Track Progress in Online Marketing
With over two million new blog posts published each day, it's important that your company is staying up-to-date with the latest happenings in the world of SEO. Tracking your rankings can give you an idea of how much progress you're making in the digital world. By being aware of how your website is ranking on search engines, you can better understand your online marketing efforts.
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To Avoid Being Caught Off-Guard
As a small business owner, it's important to know when you need to make changes to improve your rankings. Monitoring your rankings allows you to see the current state of your website, which helps you identify what might be holding back your site from ranking higher. When you're aware of how your site is currently performing on search engines, then you can make changes to improve its performance.
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Know What People Are Saying About You
There are many ways to monitor your rankings, including webmaster tools and Google Alerts. By monitoring these channels regularly, you will be able to see how often people are mentioning your brand online (and potentially in traditional media). If something negative is said about your business that has the potential to turn customers away from your brand, you will have the opportunity to address their concerns and potentially offer them a solution.
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Identify Opportunities
Monitoring your rankings can also help you identify new opportunities that would benefit your business. Some examples include:
- Creating partnerships with like companies
- Finding new referral sources
- Discovering additional ways to expand your brand online
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Track Your Competition
One of the best reasons to monitor your rankings is that you can also see what your competition is doing. If they are ranking higher than you, why? Are they taking advantage of social media marketing? Have they created more content recently? Are they targeting a different keyword? By monitoring your rankings, you will be able to see where they're winning and use that information to improve your own business.
In the modern age of internet marketing, it is necessary for all small businesses to monitor their rankings. If you want to grow your company and maximize your digital presence, then these are key steps in order to do so. If you want to learn more about how your small business can benefit from digital marketing, contact us at Sharp Tack Media today!
