Why You Should Be Using Google Ads

If You Aren’t Using Google Ads, You’re Missing Out

Sometimes, tactics that are considered old-school achieve that status because they have a proven track record and not necessarily because they’re outdated. Think of all the internet marketing trends that have come and gone just in the past decade. Google Ads are highly regarded because they allow your clients the ability to expand their reach without taking up a huge portion of their budget. If you are on the fence about using Google Ads or don’t really know much about it, keep reading to find out why we’re so bullish on this marketing option.

The topmost benefit of Google Ads is that it works faster than SEO. Both SEO and Google Ads are search engine marketing strategies to generate more traffic and leads. But, a well-optimized Ad campaign can work much faster for a business to get the much-coveted first spot in SERPs.

Here are some reasons why it’s faster:

  • You can focus on multiple keywords at a time.
  • You can turn the campaign on or off whenever you want to.
  • Ads that appear on the top of the page get immediate visibility.

Of course, this does not mean that you should ignore organic sources, as they have more long-term benefits. But with Ads, there is a higher chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, and you know exactly what is happening with the ads in terms of metrics.

On the other hand, search engine optimization, though very beneficial, is a long-term process. Ranking for any keyword requires heaps of perseverance and a lot of well-written articles and backlinks. And even then, it takes a while for them to gain the necessary authority.

Simply put. Google ads give you instant visibility at an instant cost, whereas SEO would give you long term success, depending on the effort you put into the quality of your content.

Gmail Integration

One of the most used marketing strategies in every business is email marketing, which is why Gmail ads can be helpful as well. In September 2015, Google integrated native Gmail ads with Google Ads and made it available to all advertisers, which means you can reach more prospects through their Gmail inbox.

Usually, Gmail ads appear on the promotion tab, but sometimes you can see it on the social tab, too. These ads run on both desktops and mobiles. Since Gmail ads generally cost much less than search ads, if you have a small budget, then you can try Gmail ads as an alternative.

Easy Monitoring

It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures, etc. Also, they are much more expensive than Google Ads. You can’t control your own budget and how much you spend on a given campaign, you can only estimate. Additionally, you wouldn’t know the source of the leads coming from these media, unless your customer chooses to divulge it. As a result, it would be very difficult to calculate ROI from traditional media.

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