Building Trust With Blogs

How Blogs Make A Site Trustworthy

If you follow successful online businesses, you are probably aware that most, if not all, have some sort of engaging and flourishing blog. There is little that can rival the cost-benefit of using your blog to connect with customers, and you’ll love the way that your blog is integrated into your users’ overall browsing experience. Blogging also provides a safe space for people to voice their opinions and engage in meaningful discussions with like-minded people. These interactions are powerful trust-building tools that your site will benefit from not only from your users but from search engines such as Google, too. 

We like to look at our blog as a versatile tool, and in addition to the awesome customer-facing aspect, we especially love the way it contributes to our digital marketing bottom line. Follow these simple and straightforward tips and watch your SEO results improve.

Utilize Snippets

We are firm believers in using our content across multiple platforms and utilize our blog content to populate our Social Media. When you are looking to drive traffic to your site, an image and snippet from your blog post is the right way to go. Users love to see snippets of their favorite blog on social media.

Freshness Is Key

Don’t look at your blog as a static entity like your other pages. This part of your online presence requires current and relevant content that is updated on a regular basis. Fresh content, or the lack thereof, can have a massive effect on your rankings. Avoid making a blog and then abandoning it.

Links Are Everything

Linking to reputable sites is a great way to increase your audience and also expand your audience. This industry study shows how positive outgoing links can affect SEO. Now, think about the impact when another site is using you as a reputable source. Guest posting and collaboration are a great way to increase your scope of reach while also giving your SEO a boost.

Look At The Google Stats That Matter

Did you know that each and every blog post that you publish counts as an additional site page to Google? Amazing, right? Use this knowledge to boost your online presence by publishing blog content that matters. Your Google Index only needs a minimum of 300 words and some good quality content to benefit your overall ranking.

The days of stuffing keywords are long gone, and keyword phrases are much more effective. Consider the question that your customer may have and create a post that provides that information. In the end, providing quality content that provides value to your readers is the best way to win the SEO game. 

Aside from the evident SEO benefits that a good blog provides, your visitors will trust you more when they see your effort and commitment emanate through your blog. 

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