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Affiliate Marketing Vs. Digital Marketing: Which Is Better?

What Separates The Two? When differentiating digital and affiliate marketing, you first have to define what they are. Affiliate marketing is basically a form of digital marketing in which you pay a percentage of the total sales to the website due to which a particular sale is done. The affiliate usually links to your pages...
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Facebook Marketing Essentials

Facebook Is A Marketer’s Best Friend You may be concentrating your current digital marketing efforts on developing a website to promote your company and establish a brand presence. After all, websites have been shown to not only increase a brand's authority but also to drive conversions. If you're looking for a web design company to...
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Factors That Make Your WP Website Vulnerable To Security Breaches

How Do Your Site From Hackers? Imagine all the sleepless nights of you coding your website when boom, all of your content is either gone or altered to the point of no return. Then you get kicked out of administrative access to rollback any changes, your confidential information from your contact info and even your...
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2021 Trends In Email Marketing

Email Marketing Strategy for 2021 and Beyond Email marketing remains an essential tool to inform your customers about your offers, new products, or special promotions. Although the wheel is not reinvented from year to year, technical developments and changes in user behavior require continual adaptation and regular adjustments to its strategy. Many trends for newsletters...
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Ecommerce Strategy For Running Promotions

Effective promotional campaign spurs engagement and conversions — and leads to major growth for your brand. eCommerce sales promotions arouse love and hate alike. On the one hand, they serve to encourage sales and that is always good. But on the other, it involves lowering the profit margin, which is not always pleasant. But if...
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2021 DIGITAL MARKETING TRENDS

Hot Digital Marketing Trends For 2021 Marketing is always in constant evolution, that is why it is vital to be aware of the Digital Marketing Trends in 2021 since it is a very changing area and, it is necessary that you are prepared for your brand strategy to be totally successful. There are a lot...
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Why You Should Include Testimonials In Your Website

Testimonials Are Must Haves For Your Marketing Strategy Customer reviews are an integral part of any website. As a business owner or a web designer, you must treat it as an important part of your Social media marketing strategy to consistently attract the attention of your visitors.  To learn more about this, here’s an article...
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Tips To For Better Google Ads That Convert

Google Ad Tips To Help You You don’t need to be Shakespeare to write great ads. In fact, it’s better if you aren’t. Beautiful words strung together rarely win the click. Instead, you should rely on strategy and a strong understanding of your customers’ wants and needs. While making Google ads isn’t something that’s easy,...
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Responsive Images: The Basics

Different Screens and Devices, Same Branding and Authority Responsive images are images that work across different screen sizes and resolutions to ensure the same user experience. They give developers the ability to offer users the best experience while using multiple devices to view your site.  In this article, we will give you an overview of...
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Creative Content For Your Website

There’s No Such Thing As Poor Product, Only Poor Content No matter how valuable the product or service you are offering, it won't sell itself without your help. As a business owner, your goal is to find ways to let people know about your product's existence and how it can benefit their lives. This should...
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Pros And Cons Of Website Builders

Why Buy If You Can Build? Years ago, building a website was impossible for an ordinary person who doesn't have the right knowledge and skills to create one. But that isn’t the case anymore. You can now find dozens of website builders to help you set up better websites easily, regardless of your skills.  Many...
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Your Business Won’t Survive Without These SEO Essentials

Helpful Things To Improve Your SEO Search engine optimization (SEO) improves your business’s organic search engine ranking, and with that comes larger volumes of traffic (and conversions) to your website. So, what’s the secret? What does a business need to improve their SEO? Actually, there are few “secrets” when it comes to SEO. You just...
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Benefits Of A Responsive Web Design

Web Design For Your Users and the Search Engine Gods Faced with the challenge of ensuring that modern websites deliver a user experience that works well on a range of devices, UX designers and web developers are turning to responsive web design. Some might also call a responsive website design as a web design for...
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Branding For Startups

Build your Brand; Build A Business If you do it right, branding can help your startup establish a significant and unique presence in the market. This can help you attract and retain loyal customers, which in turn will help your business grow.  It can also be an effective way to build good relationships and expand...
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Rules In Responsive Web Design

Transform Your Website from Good to Great Do you think that your website’s doing well? If your answer is yes, how was it possible? Was it through creative content, frequent updates, or have you started adapting responsive website design principles? If you’re a bit lost on what a responsive website design is, knowing its fundamentals...
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Measuring High Impact SEO Results

If You Want to Improve Something, Measure it Measuring results should be a part of your SEO strategy. This can help you quantify low and high-impact SEO results and come up with strategic decisions for your marketing efforts. So how can you pump up those metrics to give you the results you wanted? Let's look...
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Parallax Scrolling: Is it For Your Business Website?

Get To Know The Trend First Parallax Scrolling is one of the latest trends and one of the hottest elements of web design at the moment. Many website design businesses are jumping into this cool design trend, so why not do it too, right? So before putting your investments into this, try to know more...
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Does Word Of Mouth Marketing Still Work In The Digital Age?

WOMM Still Matters in The Digital World Word of Mouth Marketing (WOMM) is not a new idea. However, it's more important than ever that brands use their immense potential and influence. Whether you are a small business owner, a large business or even just an individual, word of mouth marketing can make a real difference....
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Utilizing Keywords to Get You Ranked in Google

Keyword Research Tips For Your SEO Keyword research is one of the fundamentals of digital marketing. Increasing web traffic remains the most important criteria for measuring marketing success and, probably the most important reason, all search begins with keywords. According to Hubspot, more than 60% of marketers identify increasing their organic search presence as their...
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What You Need To Know About Content Marketing

Content Marketing Essentials Content marketing is a marketing tactic that relies on the use of relevant, engaging content inspired by the business’ core values. Unlike advertising, which is paying to place brand communication in front of a potential customer, content marketing relies on word of mouth, brand awareness, and various website algorithms to get users’...
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Facebook Marketing Versus Google Ads

Getting caught in the middle of a global advertising war For the advertiser of the new age, Facebook marketing and using Google ads are the go-to’s you need to grow your business. If you’ve been in the industry for quite some time, you know that Google Ads (formerly known as Google AdWords) and Facebook Ads...
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Three Elements of a Responsive Website Design

What It Is And How To Use It Responsive web design has become a hot topic among web designers who want to provide a fair and consistent experience across all devices.  What is a Responsive Website Design? Responsive web design is defined simply as building a website that works on all devices and screen sizes....
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Adaptive Vs Responsive Web Design

How Web Design Improves User Experience While the responsibility to make the website scalable and appealing breakpoints is primarily the responsibility of web developers, it is up to web designers to decide how appealing websites adapt to different screen sizes to create the best user experience.  In this article, we will take a look at...
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SEO TRENDS To Watch For This 2021

The SEO Landscape in 2020 At Sharp Tack Media we have taken out our crystal ball and knowing that we might be wrong in some of our predictions about what will happen in SEO in the coming months, here is our prediction. With more and more businesses going online everyday through the use of low-cost...
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White Hat Tactics: Why Your SEO Plan Needs It

SEO Plan With A Conscience If you are creating your SEO Plan, you will often encounter the need to dig deeper into the best ways to optimize your site. Sometimes, it could feel like you're only left with SEO tactics that force you to manipulate search engines.  These so-called Black Hat SEO techniques use unethical...
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Win Brand Loyalty Through These Effective Web Design Tips

Developing Brand Loyalty Through Your Website If boosting your visibility is fundamental to your success on the Internet, the next step is to be able to retain your visitors in order to perpetuate your online strategy. This can be done by tweaking your site design in a way that is suitable for your customers, thereby...
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What to Avoid in Writing Seasonal Content

How not to do it wrong. Your website is now a goldmine of Evergreen content. To make it superb, you might want to promote seasonal content into your website to attract more buyers per type of occasion. What is Seasonal Content? Seasonal content marketing is a great way to create variety and attract buyers' “attention.”...
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Social Media Proof for Your Business

Reach Your ROIs Through Social Media Social media is a platform for large groups of people to share information and make professional contacts. When used to promote your business, social media marketing can be a great way to socialize with your audience and get people familiar with your business.  With the number of options out...
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Web Design Practices To Avoid

What you're doing wrong with your Website. Today’s websites are designed to be fast and lean. If your old website is getting traffic, that’s great. If not, well it’s still not too late. With the different types of websites on the market, such as e-commerce websites, social media sites and online shops, an effective web...
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SEO Services To Consider For Your Next Business

Is SEO a Normal Marketing Tactics? Decades ago, the answer to this question might be in the negative. But the influx of businesses in the online world and the creation of ecommerce sites are proof that nowadays, SEO services are just a normal way to market your services. SEO helps businesses to reach Google search...
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Benefits Of Web Design To Small Business

Grow Your Profits With a Great Web Design If you’re a local startup, having a professional web design can help you grow your business and be on top of its game. A web design company will provide you with a competitive San Diego website design that will earn you more money in the long run. ...
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Ways Small Businesses Can Thrive In The Digital World

Digital Marketing is the Perfect Tool for Small Businesses Statistics show that 6 out of 10 small companies don’t have an online presence or a website design to attract and retain their audience. This only shows how important it is for small businesses to have a professionally built website.  Small businesses must strive to improve...
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Why Landing Pages Matter for Growing Businesses

Landing Pages Matter More Than You Think Can landing pages help you with your marketing campaigns? Absolutely! A good start-up website can generate a lot of traffic and can quickly come to the top of the search engine rankings. Thus the kind of impression your landing page leaves is essential as most visitors do not...
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Do You Need Paid Advertising

You Don’t Save Money By Cutting On Ads Paid advertising for small businesses is one of the least considered marketing tactics. It's forfeited for the sake of saving time and money. If utilized wisely, however, it can be a great way to boost traffic to your site, increase business, and develop your client base.  Read...
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What are SEO Algorithms?

Winning Against Goliath Search engine algorithms are complex algorithms used to determine the meaning of a website. These SEO algorithms have changed the way search engine giants, like Google search and rank pages. Whether you are an SEO newcomer or an experienced company or practitioner, this article can help you demystify the concept and provide...
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How Keyword Mapping Helps Your Business

Mapping For Success When developing and implementing a search engine optimization strategy (SEO), it is crucial to have a method to counter the madness. Whether you are building a new website or taking on new projects, your SEO mapping strategy should be highly organized and lays out your keywords. Keyword mapping is essential for your...
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Content Optimization for SEO

The Best Content Does Not Win; The Most Promoted Does There are SEO basics that contribute to developing an effective SEO strategy for your business. One is knowing that keywords strategy and how your website works together matter. But it is also imperative to know the why and what you can do to write great...
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Ecommerce Business and Your Website Design

Know What You're Selling Before you start with your website design, you need to figure out what type of e-commerce business you want to build and the products you want to sell. Think also about who you are selling to and to whom you are buying.  This article will cover the different types of e-commerce...
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Growing Your Business Through a Responsive Web Design

The new-age technological phenomenon. A crucial factor in Search Engine Optimization success is a responsive web design. In the event that you are not a boise website designer, you might be thinking about what this term implies. You might also underestimate the role it plays in building you a solid online presence and growing many...
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10 Small Tricks that Create High Impact SEO Results

Rank Higher on Search Engines You might have heard that almost 93% of all online interactions start from SEO. By utilizing various SEO techniques, your website can rank first in Google and provide you the visibility and profits you need to grow. If you think you have an existing Ada County, website design that utilizes effective...
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How The Rule Of Thirds Can Improve Your Website

Creating a Better Website Design Depending on your industry and user base, you can create customized and better website designs for your customers. While there are too many ideas and concepts that crawl around and confuse marketers, there are design principles and elements that should be taken into account when creating a good user experience....
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Top 5 Musts for an Effective SEO Strategy

Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line. A SEO methodology is an unquestionable requirement these days. This is particularly true when individuals are searching for items and services on the web. You might have an existing creative boise county website design, but...
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What is a Responsive Website Design?

Automatically Respond to the User’s Preferences What is a Responsive Website Design? People have been using phones to browse online content for years now.  They are also used as a convenient shopping source given their portability and ease of use. As CoVID 19 placed many countries in a lockdown, generating consumer interest and efficient conversion...
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Hacks for Faster Websites

Small Improvements Make a Big Difference Improving your website's speed can sound daunting, but even small improvements will make a big difference in your loading time. If you can implement a few website hacks to help you load fast, you have a better chance of finishing in the top 10% of most popular sites on...
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Top Web Design Trends You Need In 2020

Best Web Design Tips This 2020 Thanks to the power of the internet, your website today is the window into your company to the entire world that allows people to get a clear idea of what your brand stands for, where you stand among your competition, and how trustworthy you are. This might seem a...
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What You Need For Effective SEO Work

SEO Fundamentals Every Business Should Know When you engage an SEO service to create, revise and/or optimize a website for you, be sure to hire someone who isn’t only competent, but has a proven track record when it comes to the type of services you’re after. It might not be readily apparent, but there are...
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Google Local Listing Tips

How To Get Listed In Google’s Local Pack As SEO specialists in Oregon, we keep a close eye on any tweaks and upgrades in the way Google displays the search results. For example, back in 2015, Google introduced a significant shift to how it shows top local search results. Prior to this update, the search...
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Online Commerce Trends In Web Design

Is Your Website Ready For Online Commerce? It’s been estimated that there are well over 100,000 US-based retailers with online stores and eshops, each one producing over $12,000 of revenue each year through online commerce alone. What they all have in common is that they have web design that is specifically tailored towards an online...
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Do You Need A Small Business SEO Service?

Who Really Needs Small Business SEO? This is a very relevant question. Well technically, any business can benefit from any form of SEO. However, if you’re looking for a specific company geared only towards small business, you might have the wrong idea. An SEO agency that focuses on small businesses needs to take note of...
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How To Fine-Tune Your Local SEO

Optimizing Your Local SEO Strategies Local SEO is essential for smaller businesses that operate on a regional, even municipal, as opposed to a national, level. While national SEO focuses more on ranking in searches across the entire country, local SEO prioritizes appearing on SERPs for a specific location. This strategy relies on marketing your brand,...
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What Is Print Design?

And Why It’s Still Relevant Today It’s commonly misunderstood that print design, basically any other form of paper advertisement, is either dead or will soon be. On the contrary, print design is still a strong part of marketing. It may not be as prevalent as before due to the surge of digital multimedia, but it...
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Qualities Of A Good Web Hosting Service

What To Look For In A Hosting Service Every business website owner comes across the dilemma of finding the right web hosting service. There are dozens of them out there, and some are really reputable, but which one is right for you? It would be much easier to narrow down your choices if you understand...
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A Guide To Enterprise SEO

What Exactly Are Enterprise SEO Services? To some, the definition of enterprise SEO services may be unclear. If you’re a marketer at a Fortune 500 company, chances are you’re dealing with a massive marketing strategy with a lot of moving parts. What you need most is a strategic partner that does effective enterprise SEO and...
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5 Top On-Page SEO Strategies in 2020

The Latest On-Page SEO Practices On-page SEO should always be an essential part and focus of any company’s SEO strategy, however, what most people do not understand is that having a well-optimized website is not enough to get you ranking well on your targeted keywords. If you’re looking for a Portland web design firm to...
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Using Facebook To Successfully Market Yourself

How To Create Facebook Ad Heads That Work If you’re like one of the other 2.5 billion people who use it every day, you’ve probably spent at least some time on Facebook recently. And if you’re like most people, you’ve probably come across a Facebook ad or two. Or fifty. A lot of companies have...
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Useful SEO Design Tips

SEO Website Tips To Improve Your Site’s Rankings Search engine optimization continues to change at a blazing rate. However, there are a few SEO website design best practices that will stand the test of time and continue to remain at the top of the list.  That’s why we’ve gathered some SEO web design strategies that...
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How Much Can A Small Business Website Cost?

Factoring Cost Can Help You Project Revenue The cost of a website depends on a multitude of things. The startup process ranging from hiring a professional or even a team of professions that will handle website designing and development phases has an initial set of costs. Then there are the periodic fees that are required...
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Video Marketing Strategies To Enhance Your Digital Marketing

How Videos Can Boost Digital Marketing Campaigns A staggering half of the total amount of mobile content viewed is videos. Mobile users are now habitually relying on videos as part of their mobile content consumption habits. Videos are one of the most versatile and effective marketing tools a small business can utilize. In another angle,...
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SEO Vs. SEM In Digital Marketing

How Knowing The Difference Is Key People can sometimes get easily confused between the terms Search Engine Optimization (SEO) & SEM (Search Engine Marketing). After all, both acronyms contain ‘search engine’. At times, both terms are used interchangeably thus adding to the confusion even further. This article clarifies the differences between the terms and their...
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You Should Hire A Digital Marketing Consultant

Why Hiring A Professional Can Help You Tackling a digital marketing strategy on your own is a daunting task. As a business owner, you’d surely rather devote your time to managing your business. Granted, any marketing strategy is part of owning a business. But should you really do it by yourself? What if you just...
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Responsive Web Design: What Is It?

The Basics Of Responsive Web Design People have increasingly been using phones to do their browsing for years now. The fact that these devices are much more portable and easy to use than a desktop has also made them a convenient shopping outlet. Events such as the COVID-19 pandemic also significantly impact how much you...
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Customer Service For Branding

How Customer Service Can Help Brand Authority Aside from products and services, what customers want next after those two is good customer service. In essence, they want to be treated right and attended to with utmost courtesy. Oftentimes, business owners don’t really see customer support as a way to help their brand. But building a...
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Tweet Tips For Businesses

How To Make Awesome Tweets For Businesses  Twitter might not be as big as Facebook but it's still one of the most popular social media platforms out there. There are over 300 million Twitter users that post over 500 million tweets every single day. Twitter is as relevant to marketing using social media as it...
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Branding Strategies You Can Use Right Now

Good Branding Tips And Tricks An ideal branding strategy shouldn't stop at the logo. Proper branding is about redefining your enterprise’s image and plotting its course to prepare it for the upcoming years. Branding is essentially the perception or recognition of your company from the perspective of the public. Suppose you have the proper products...
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Facebook Posts For Businesses

How Should You Use Facebook For Your Business? In the contemporary business environment where having a digital presence matters greatly, having a Facebook business page is one of the many ways of bolstering a strong online following. However, is uploading product and service info all there is on a Facebook business page? If you may...
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Do You Really Need An SSL Certificate?

The Importance Of SSL Certificates SSL stands for Secure Socket Layer. It’s a form of website protection that encrypts ingoing and outgoing data with a minimum encryption level of 128-bit. Any hacker that intercepts the encrypted data would find it unreadable and utterly useless unless they possess the exact pass key to the SSL certificate....
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Domain Names Vs. Web Hosting

Differences Between Domain Names & Web Hosting Domain Names & Web Hosting are perhaps two of the important terms any website owner should be familiar with. In fact, you can’t separate the two as both are equally crucial elements in website building. Being confused between domain names and web hosting is like being confused with...
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SEO In Digital Marketing

Why Is SEO Important In Digital Marketing?  Worried that your website isn't getting enough traffic? But also can't afford paid advertising? Curious about learning the natural way of attracting traffic? Poor-quality websites are one of the many but crucial reasons you’re probably not attracting traffic. We’ve managed to become the best Portland web design agency...
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Marketing Your Small Business To Millennials

Millenial Friendly Marketing Messages Millennials are a peculiar audience. They are born in a digital world that ushered in an entirely new business atmosphere. In fact, businesses are aren’t attracting millennials might be missing out a huge chunk of the consumer market. Of course not all types of businesses can be ‘hip’ & ‘cool’ but...
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Why WP Engine is The Best WordPress Hosting Solution

WP Engine Is The Best WordPress Host Generic hosting is cute and everything. But let's leave that to the other online websites. If you are planning on starting a WordPress Ecom store, It would be wise to choose a hosting platform that centers its service on WordPress sites only. Despite it looking simple and light...
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8 E-commerce Marketing Tips

E-commerce Digital Marketing Made Easy What is the perfect e-commerce marketing strategy? If you haven't already, you should start with our guide on why wordpress is the best e-commerce solution so you have a solid foundation. If you have your foundation set, then for marketing it is highly debated as to the best strategy. Even...
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7 Reasons Why WordPress is The Best E-commerce Solution

WordPress Makes Ecommerce Easy Although WordPress is a quintessential blogging platform, it is known for its enormous adaptability and versatility to become practically any type of website due to the huge market and availability of plugins, even free, with which you can add the functionality that you need to make your web design dreams come...
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How To Improve Your Website’s Speed

Increase Your Website Speed As technology improves, people have become less patient. They want their experience unhindered so they can effortlessly receive the information they were searching for.  A one-second delay leads to 11% fewer page viewers, a 16% decrease in customer satisfaction and a 7% loss in conversions. Moreover, Google takes speed into consideration...
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How To Prevent Malware On Your Website

Malware Prevention Tips One of the most significant threats to any website is malware. The problem is that once your website experiences a malware attack, it is challenging to recover it. The malware attack can impact your business massively. It can affect your business negatively in more ways than one. These include: • Loss of...
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Website Security

Are you looking to make your website more secure? You might be wondering how to achieve this? If yes, we can certainly help you out. We will share with you five ways in which you can improve your website security. We regularly assist in security breaches and website migration projects where security is compromised and...
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Importance of Website Security Monitoring

Many businesses and individuals alike are developing websites for marketing and selling products, services or as a hobby. Some of the advantages of using a website for marketing products or services are the comparatively low cost and that the website is easily accessible to anyone anywhere in the world throughout the day and on all...
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